Petz, Mike Magee's story of 50% P4 price cuts at the end of the month is pretty dubious. Here's another story taking a more conventional line, though they still think Intel is in margin trouble, even with much more moderate cuts.
The 1.5-GHz Pentium 4 is expected to drop to the $560-$565 range, the 1.4-GHGz to $375-$380 range and the 1.3-GHz to $265-$270.
At the end of May, Intel has previously scheduled another price cut for processors, including the Pentium 4. "Clearly Intel is cutting Pentium 4 prices to spur demand and help ramp the processor in the market," said Peter Glaskowsky, processor analyst with MicroDesign Resources, Sunnyvale, Calif.
"As yields increase, the high costs to produce Pentium 4 come down somewhat, but I believe the big price cuts are beyond any manufacturing cost savings. They will cut heavily into the Pentium 4 profit margins, as Intel does everyhting it can to establish it in the market," he said.
Ironically, Glaskowsky believed the Pentium 4 profit margins are below the much lower-priced Pentium III chips. He said in the early stages of a new product life cycle, you would expect just the opposite, with Pentium 4 selling at high margiins. ebnews.com |