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Technology Stocks : All About Sun Microsystems

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To: Michael F. Donadio who wrote (35950)10/1/2000 4:47:10 PM
From: E_K_S  Read Replies (2) of 64865
 
Hi Michael : Perhaps SUNW can design a "Demo" marketing program that incorporates (and builds upon) many of the unique strengths in SUNW's Net Centric enterprise vision.

Here are a few of my suggestions:

1) Build a separate Web site that is used by SUNW marketing that demonstrates the distributed processing capabilities of the UltraIII. This would be used at every trade show and event that SUNW attends.

o incorporate a video Web cam that takes pictures of the attendees at the booth.

o provide a link that allows anybody to access the demo and display (and update in real time) the benchmarks that are being tested.

o The demo should always be on and show just how dependable the Solaris OS is compared to other systems (ie NT, HWP) being tested.

o Build the Demo system that can be expanded so new features can be added when new products or services are announced.

o Create media marketing announcements that promote the use of the Demo Web site.

o Get the media involved with interactive feedback, posting of independent articles, real customer solutions, new third party developments, university and government applications (like sharing of computing resources among local gov. agencies).

There is quite a bit SUNW could do in developing an on-going "real time" demo WEB site. Users get instant feedback. Sunw's engineers would not have to keep redesigning the site but rather focus on building a site that shows exactly what SUNW's five year vision is and adding the new features as they are announced.

Such a system is similar to what the car companies now do when they design and build their automobiles of the future. Sunw has the opportunity to set the standard simply because they have the products and services now that could support such a new marketing tool.

EKS
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