LuxSonor Announces New Super VCD Chipset; Available Now, the SVCD
LS350 Fully Supports SVCD Specification
FREMONT, Calif.--(BUSINESS WIRE)--Sept. 21, 1998--LuxSonor Semiconductors Inc., a digital multimedia company
providing "system-on-a-chip" solutions for the consumer and computer markets, today announced the SVCD LS350, an
integrated chipset that will power super VCD players, the next generation of video CD players in the greater China market.
The LS350 fully conforms to the Super VCD (SVCD) specification published by the China Ministry of Information Industry
(MII), which is receiving widespread industry support and is soon expected to be adopted as an IEC standard.
"We are excited to bring to market one of the first chipsets that fully conforms to the new SVCD specification," said Harold
Liang, chairman and CEO of LuxSonor. "The LS350 will enable VCD manufacturers to provide consumers with a significant
upgrade in player quality and performance for only a small additional cost over existing players."
Whereas existing VCD players are based on MPEG-1 video compression, the SVCD LS350 incorporates advanced
MPEG-2 video quality into a CD format, delivering consumers greater entertainment value at a reasonable cost. The chipset,
which includes LuxSonor's state-of-the-art SonorRISC and SonorDSP processors, delivers close to DVD quality video and
multi-channel surround audio. The SVCD LS350 supports not only SVCD titles, but will also decode and play titles based on
previous VCD standards, including VCD 1.x, 2.0 and 3.0.
A large number of low-cost, Super VCD titles conforming to the MII specification are expected to become available in China
in the next few months. LuxSonor anticipates that a number of VCD manufacturers will bring Super VCD players to market in
the next two to three months, in time for volume shipments during the holiday selling season.
LuxSonor Semiconductors Inc. is a fabless semiconductor design company that develops single-chip solutions for the
consumer and computer markets. Launched in late 1997, the company's LS100 family of products is being designed into a
growing number of VCD players, several of which are now shipping in volume into the greater China market.
Based in Fremont, LuxSonor has offices in Hong Kong, Taipei and Shenzhen, China. The company employs more than 70
people worldwide and is privately held. LuxSonor can be reached in the U.S. at 510/683-4668 or at www.luxsonor.com.
CONTACT: LuxSonor Semiconductors, Inc.
Jeff Byrne, 510/683-4668
Jeffbyrne@luxsonor.com
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