The retailers are all jumping on board the DVD ship.
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Next generation music format gains a foothold as Virgin commit
Virgin Retail has committed its entire chain to DVD as part of a High Street push to support the digital format.
The retailer, which began a trial run in 35 stores in May, last week rolled out the format to its other 54 stores which are now stocking the available range of around 80 titles, including music-related releases such as Eric Clapton's Unplugged, Fleetwood Mac's The Dance and Madonna's The Girlie Show.
Garry Blackman, Virgin's senior product manager, says the retailer has decided to bring all stores on-board because of the success of its trial and the availability of an increasing number of titles. “The biggest sales are feature films, but music on DVD has got a fantastic future,” he says, pointing to forthcoming releases by the likes of Oasis, Michael Jackson and the Spice Girls' Spiceworld.
Meanwhile, expanding retail chain MVC also stepped up its support for DVD last week, rolling out the product from 16 to all 54 of its stores.
WH Smith has started selling 27 titles in 100 stores, Tower is stocking DVD in its six UK stores and HMV in 70 stores with plans to bring the rest of the chain on board when appropriate.
The Dixons Group is selling DVD software in 60 PC World stores, 70 Currys superstores, and 120 branches of Dixons.
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