OgilvyInteractive in Germany Selects NetGravity AdServer
biz.yahoo.com
Tuesday March 16, 3:08 pm Eastern Time
Company Press Release
SOURCE: NetGravity, Inc.
OgilvyInteractive in Germany Selects NetGravity AdServer to Manage Online Advertising Campaigns
San Mateo, Calif., March 16, 1999 NetGravity (NASDAQ: NETG), a market
leader in online advertising and direct marketing management solutions,
today announced OgilvyInteractive in Germany has selected and
implemented NetGravity AdServer to manage online advertising campaigns.
OgilvyInteractive in Germany has been using AdServer since December 1998
to manage all the advertising campaigns for clients across approximately
100 sites worldwide. OgilvyInteractive selected the software because it
has precision targeting capabilities and provides consistent ad
performance reports. OgilvyInteractive combined with MindShare, the
media unit of the Ogilvy group, is the largest worldwide buyer of
interactive media.
Within the next few months using NetGravity AdServer, OgilvyInteractive
expects to manage multiple campaigns from a central location, serving
clients' campaigns across a number of targeted websites. Some of
OgilvyInteractive's customers who will benefit from this include Lotus,
Financial News Network and a number of other large organizations in the
information technology industry.
"Online advertising has been an established part of our business since
1998. Our own in-house solution for managing campaigns and providing
analysis was no longer sufficient due to increasing demand and was
unable to meet the high level of reporting requirements", said Nils
Klupp, managing director, OgilvyInteractive, Germany. "NetGravity has
proved itself to be the ideal partner for OgilvyInteractive with its
product and service portfolio.”
OgilvyInteractive offers a complete portfolio of services for online
advertising. The planning and booking of campaigns takes place with the
cooperation of MindShare. The administration and management of campaigns
is handled by specialists from OgilvyInteractive. This includes setting
up the campaign, administration, banner creative, scheduling and
reporting. In order to guarantee maximum ad-serving bandwidth,
OgilvyInteractive has partnered with a provider in Frankfurt, Plusline,
which supplies all the required hardware and network capacity.
About NetGravity AdServer
NetGravity AdServer automates the entire process of online advertising
management, from inventory management, to the targeting and delivery of
ads, to the generation of ad performance reports. AdServer's open API
allows for complete integration with, and optimization of, existing
applications, databases, and overall business operations. AdServer also
enables customers to collect critical data concerning the Web viewing
and response habits of consumers, so online publishers, merchants and
agencies can base marketing, product, site, and business decisions on
accurate and reliable information. AdServer is designed to be scalable
and reliable.
About NetGravity
NetGravity is a leading provider of mission-critical online advertising
and direct marketing solutions. NetGravity delivers a range of
comprehensive software and service solutions to reliably manage, target
and analyze online campaigns for advertising agencies, web publishers,
merchants and networks of sites. The company's worldwide customer base
numbers more than 325, including many of the leading advertising
agencies and most frequently visited websites. NetGravity was founded in
1995 and has headquarters in San Mateo, Calif. NetGravity's common stock
trades on The Nasdaq Stock Marketsm under the symbol NETG. For more
information, please call 650/425-6000 or visit
netgravity.com.
Since opening its European headquarters in the UK, NetGravity has sold
its products and services to over 50 customers across Europe, including
Deutsche Telekom, Focus, Electronic Telegraph, DeTeMedien, Express
Newspapers, Associated New Media, WEB.DE Cinetic, TeleDanmark,
Hachette/ELLE, Scandinavia Online, FT.com, NetPool and many other key
European sites and networks.
About OgilvyInteractive GmbH
OgilvyInteractive GmbH Frankfurt, is a wholly owned subsidiary of
OgilvyOne GmbH and since February 1998 has been an advanced
marketing/new media agency in Germany. OgilvyInteractive is the largest
annual worldwide buyer of interactive media with the media agency unit,
MindShare. Amongst its business operations as a full service agency
OgilvyInteractive also offers marketing consultancy as well as online
advertising including media planning, scheduling, analysis and
reporting. The company has 350 employees worldwide, with 25 in the
OgilvyInteractive Frankfurt offices. OgilvyInteractive's customers in
Germany include Dresdner Bank, IBM, Lotus, Bertelsmann, Osram and
Deutsche Post AG. |
