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Technology Stocks : Cyberian Outpost (Symbol: COOL)
COOL 0.103+10.6%Sep 5 5:00 PM EST
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To: Tim McGee who wrote (365)12/2/1998 9:18:00 AM
From: LANDRUSH  Read Replies (2) of 1932
 
Tim,

Apparently some of you don't understand marketing strategies. In the first ad by COOL they did not mention verbaly what the co. does. They did mention it in print at the end of the ad. The second, which I am sure you won't like either has a marching band out on a football field, the commentator asks what would happen if they released a pack of wild wolves. So they do. My point is in marketing you want people to remember your name, weather it is funny or stupid is irrelevant. I live in a small town in Oklahoma and we have the stupidest ads in the world, but I seem them run almost continually, which cost money. Where's the money coming from? I talked with a friend that works for the local TV station. He says the guy that is running these ads is making a killing based on name recognition alone. My point is after I saw these commercials, or should I say after I stopped laughing, I must have told a hundred people about it. That is exactly what they want. Also somone asked where the commercials ran. I saw the first one on CNBC at:2:30 cst (prime time). I guess what it boils down to is what is the market share avalible for COOL, I don't have that answer, but I do know of alot of greasey spoons that have better food than MC,s or Burger King etc. There is room for a lot more players.

JMO

LANDRUSH
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