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Technology Stocks : CAWS - Wireless Cable (New and Improved)

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To: .com who wrote (355)	11/19/1996 5:45:00 PM
From: Zorro	of 5812

CableFax Daily MARKET RESEARCH: November 19, 1996 PPV addressable HHs grew 22% to 32.3mln in `96 with a 28% increase to 41.5mln in `97, predicted Request TV's Request PPV Year in Review. The average number of analog PPV channels per addressable HH should increase to 5.8 channels in `97, while the number of PPV channels to choose from is projected to be 37 in `97, up from 28 in `96. The new All-Day Movie Ticket plan outperformed buy-rate projections by 23% in the $40-$100mln box office category. Finally, retail rates for a PPV buy, which averaged $3.88 in `96, are expected to drop to $3.75 in `97 in response to DBS, MMDS plans for a $2.99 rate.

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