Ma and Pa Retailer.com to Partner With Red
Hot Connect
VANCOUVER, BC--(BUSINESS WIRE)--March 16, 2000--Ultimate Direct
(OTC-BB: ULTC) announced today a join venture project between Red Hot
Connect and Ma and Pa Retailers.com. Ma and Pa Retailers.com is an on-line
magazine targeting the North American independent retailer, a strong target
market for Red Hot Connect.
The agreement includes joint sales and marketing initiatives between Red Hot
Connect and Ma and Pa Retailer, a privately held startup expected to put out its
first issue in the fourth quarter of 2000. It is anticipated this joint venture will
increase the profile of both companies.
According to Zenith Media, Internet ad revenues for 1999 hit the US $3.4 billion
mark and are expected to top $5.4 billion in 2000 before reaching $8.1 billion in
2001. Worldwide advertising revenues for print magazines and periodicals
reached $38 billion in 1999. Many industry analysts believe on-line magazines
and revenues will surpass traditional print media in the near future.
Ma and Pa Retailer is perfectly positioned to participate in the explosive growth
of e-commerce and on-line media. It is a dynamic young company with a strong
management team of experienced editors, publishers, art directors and retailers.
Ma and Pa Retailer looks forward to the added benefits the agreement with Red
Hot Connect will bring for both readers of the magazine and corporate clients.
Red Hot Connect is a digital marketplace for marketing products and services.
Red Hot Connect maps the marketing environment on a per city basis, creating an
online market place for marketing products and services nationally and
Internationally. Red Hot Connect determines the marketing needs of buyers and
matches the profiles of the buyers with the local marketing environment of
sellers. The focus of the business is revenue generation for its customer and
dealer base.
On behalf of the Board of Directors
Per: Phillip Cote Director
For further information, contact Ultimate Direct, Inc. - 1250 West Hastings,
Vancouver, British Columbia V6E 2M4. Phil Cote (604) 687-0300; Fax: (604)
687-0151 Visit the Web site www.redhotconnect.com.
"Safe harbor for Forward Looking Statements: Except for historical information
contained herein, the statements in this Release are forward-looking statements
that are made pursuant to the safe harbor provision of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements involve unknown
risks and uncertainties that may cause the Company's actual result in future
periods to differ materially from forecasting results. These risks and
uncertainties include, among other things, volatility of prices, product demand,
market competition and risks inherent in the Company's operations."
Contact:
Ultimate Direct, Inc., Vancouver, British Columbia
Phil Cote, 604/687-0300
Fax: 604/687-0151
www.redhotconnect.com |
