Warner Home Video gives away free DVDs with certain purchases of Win98............... newsalert.com
Warner Home Video Promotes DVD Format; Free DVD Movie
Offered with Each Purchase of Windows 98 Software
BURBANK, Calif.--(ENTERTAINMENT WIRE)--Nov. 19, 1998--Warner Home Video (WHV) Thursday
announced a partnership to promote DVD's ability to play on any personal computer or laptop equipped with
DVD-ROM drives.
During the months of November and December, customers purchasing the Microsoft Windows 98 operating system at
participating retail outlets such as Best Buy will receive a free WHV DVD movie.
"It's the best of both worlds," said Tom Lesinski, senior vice president, worldwide marketing and development, Warner
Home Video. "DVD represents the first true convergence product. The ability to watch movies on computer or television
makes DVD the media of the millennium."
Microsoft customers buying the Windows 98 program will be able to choose from 10 different WHV DVD releases
including such hit titles as "L.A. Confidential," "Willy Wonka and the Chocolate Factory," "U.S. Marshals" and "City of
Angels."
"We believe DVD is the medium of the future," said Peter N. Biddle, DVD evangelist, Microsoft Corp. "DVD's ability
to work across different hardware platforms and its flexibility and support for future technologies allow customers to
easily experience cutting-edge technology."
WHV will promote the disc giveaway with in-store offers at participating retailers. In addition, WHV will include a
Windows 98 promotional spot on several major video releases later this year, such as "The Negotiator" and "Lethal
Weapon 4," highlighting the benefits of Windows 98 native support of DVD.
DVD, offering 5.1 channel sound and nearly twice the image resolution of VHS technology, was launched in test markets
in March 1997 and rolled out nationwide in August 1997. Since inception, more than 850,000 DVD players have been
shipped to retailers, making DVD's launch ten times more successful than that of the CD.
More than 1,750 DVD titles are currently available from every major studio for sale or rent, with the number of titles
expected to pass 2,000 by year's end. Total DVD player shipments are forecast to exceed one million by the end of
1998.
CONTACT: For Press Inquiries Only
Warner Home Video, Burbank
Gail Becker, 818/954-2732 |
