C-Cube's new chip....................................
multichannel.com
C-Cube Makes Graphics Chip
Milpitas, Calif. -- C-Cube Microsystems Inc. is set to join the graphics-chip party this week.
Dubbed "AViA TV," C-Cube's chip will debut at the Western Show in Anaheim, Calif., said Brian Johnson, vice president of advanced development for C-Cube. Johnson added that the AViA TV product family consists of decoding, the central processing unit and peripherals for interactive digital set-tops.
C-Cube joins TeraLogic Inc. and Broadcom Corp., among many other personal computer graphics-chips suppliers, in the race to furnish the insides of advanced-digital set-tops. Pioneer New Media Technologies and Sony Corp. are already planning to use the AViA TV chip, according to a draft press statement issued in advance of the Western Show.
Johnson said AViA TV will enable cable operators, satellite-service providers and original-equipment manufacturers to market interactive set-tops with applications like Web browsing via the TV.
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News Corp.'s Star TV Picks Zenith Boxes
Glenview, Ill. -- Star TV, a News Corp. programming company operating in Asia, settled on boxes manufactured by Zenith Electronics Corp. last week. Through an agreement with Star, Zenith plans to start shipping its "World Box" digital set-top in the first quarter of next year.
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