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Dec 10 4:00 PM EST

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To: dvdw© who wrote (37836)	8/2/2008 10:03:38 AM
From: elmatador	of 218366

"Made of Brazil" instead of "Made in China". You know the old sign Made in xxxx". To battle the Chinese Brazil created a campaign whereby propmotes footwear as "Made of Brazil" The "made of Brazil" campaign associates images of Brazil and the footwear comfort, quality and design. The images of the campaign make and instantaneous association between product and its origin. Leave with us. We know how to handle the Chinese competition.

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