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Strategies & Market Trends : Working All Day, But Trading Behind the Bosses Back Thread

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To: Mark[ox5] who wrote ()2/3/1999 11:46:00 PM
From: Mark[ox5]  Read Replies (1) of 779
 
Some highlights from TBFC earnings report:

**The decline in earnings from the prior year's level reflects management's strategic decision in 1998 to redirect resources to its customer acquisition and brand-building efforts, thereby reducing its earnings.

**At Dec. 31, 1998,
total assets increased to $2.3 billion and total deposits surpassed $1.1 billion, increases of 109.1 percent, and 110.6 percent,
respectively, over the $1.1 billion in assets and $522.2 million in deposits recorded at Dec. 31, 1997.

**'Our very strong growth in deposits and customer accounts over the year reflects the success of our strategy to forego our
traditional levels of earnings and invest them in our brand building and customer acquisition campaigns,'' said Mitchell H.
Caplan, president and chief executive officer.

**This previously announced agreement consists of three distinct phases: a targeted customer acquisition program already in
progress; the development of Yahoo!-specific member benefits and a soon-to-be- announced strategic integration deal on
Yahoo!'s finance site.

Mark
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