Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Rocky Reid who wrote (39733)	12/13/1997 2:57:00 PM
From: Steve Wiz	Read Replies (2) of 58324

Mr Reid, It must be hard for you to make money in financial markets with such reflexive thinking. Yes Sony is a mulit-billion dollar operation, a pioneer in many technology products, great manufacturing, brand recognition, marketing and personnel. Sony's HiFD being a Zip killer is perception at the current moment. Not to forget that market participants thought the Syquest 230 was a strong contender as well the first Zip killer the LS-120. The fact that the LS-120 drive is backward compatible gives market participants a first hand view of the markets need and or want of a removable storage drive that is backward compatible. The LS-120's backward compatiblity importance has actually uncovered a bias that was current in the marketplace. Consumers have shattered the illusion of backward compatibility importance. It should be obvious by now to participants that consumers could care less about backward compatibility. The LS-120's backward compatibility did little to help it's product launch and sales. By the time Sony comes out with their HiFD it will be important to have backward's compatibility with the Zip. Young savy tech buyers have with their purchases of Zip, voted to evolve the current floppy standard. The marketplace has moved to replace an old regime the 1.44 with a new one ZIP. This is the inherent flaw in both the LS-120 and Sony's HiFD. They are trying to devolve the floppy not take it to a new paradigm. After much research I have learned that their is much more going on here than a commodity disk drive manufacturer. The fact that you here many participants on this board giving away their old Zips and purchasing new Zip Plus is a Wall that I feel is to difficult for any force to climb. Accept maybe systemic shocks and or events. In any new product you have the Technologically superior participants who try and or adopt it. This first wave of users propel its evolution to the masses. This is exactly what has happened to the Zip drive. Should also be noted that this demographic group well educated and technologically sophisticated coupled with a high disposable income has continued to vote in favor of Iomega and it's products. It is eventful that Gateway has offered the LS-120 as an option. This is very positive. What? It is eventful because Gateway will see first hand that the perception that the Zip is the standard platform for removable storage is indeed correct. The fact that Sony could land an OEM would also be welcomed. Theirs nothing to be afraid of when dispelling myths, manias and incorrect perceptions. Reality and concrete reasoning prevail in the end. As dully noted the biggest threat to future profitability to Iomega isn't the HiFD but the theft of intellectual property rights. A company that spends large sums of money for research and development should be able to enjoy the fruits of their labor. Theirs a neat simplistic way of telling if a product is violating intellectual property rights of another product. If lets use IOM, the ZIP drive didn't exist, would Nomai's XHD disks exist? You know the answer. Iomega's clique drive will bring Iomega it's second blockbuster product. But who says a company like Nomai cant dupe the N.hand disks as well. If Nomai wins the legal battle with Iomega all is not lost. It is highly unprobable that Nomai will be allowed to ship the XHD in the U.S. but it does set a damaging precedence. Let's just hope that participants here and in the European Union realize that intellectual property rigths work both ways and that it is critical to the evolution of technology in our society to protect companies no matter what geograhic region they are from- from intellectual property theft. Steve

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