TOCK;
New York, New York, Feb. 23, 2000 (Market News Publishing via COMTEX)
-- First in a Series of Web-Based Solutions to Help Individuals Regain
Control of their Online Privacy
Chris Lewis, President and CEO of TopClick International, Inc.
announced the launch of its Private Search Engine service and the new
face of the www.topclick.com Web site, which addresses consumer
concerns related to online privacy.
The new Private Search Engine is the first in a series of Web-based
solutions that the Company is actively developing to help customers
regain control of their online privacy. The search engine allows
customers to search the Web and to receive high quality search results
under the umbrella of the TopClick Privacy Pledge that:
1. No unsolicited banner advertising will appear in the search results
(customers will be protected from the profile-building activities that
many of the leading banner advertising companies undertake through the
delivery of advertisements on public websites),
2. No cookies or other invasive 'persistent identifier' technologies
will be used at the site, (customers will be safe and free from the
external development of personal profiles from their search requests at
TopClick), and
3. No personal information will ever be sold or shared with
third-party Internet marketing companies or direct mail/email
businesses.
Powered by the most innovative and powerful search-technology, the
TopClick Private Search Engine provides quick access to top-quality,
highly accurate and relevant results. The new site also features a
comprehensive Privacy Center containing the latest privacy news; links
to privacy organizations, advocacy groups and resources; hundreds of
books, products and service solutions for online privacy problems; and
thousands of links to privacy issues that are of concern to Internet
customers.
Many Internet businesses gather personally identifiable information,
financial and preference data from website visitors without their
permission, giving marketers and others access to detailed profiles of
Internet customers. In that sense, these businesses are all trying to
"own" the customer. TopClick believes strongly that the only
legitimate owner of individual information is the individual.
"We know from our extensive research that people are very concerned
about their privacy and feel a loss of control over their personal
information," stated Chris Lewis, President and CEO of TopClick. "This
often combines with frequent, invasive, unsolicited, inbound
communications like banner advertising and spam email, to cause people
daily frustration and to waste their valuable time. TopClick is
addressing these legitimate concerns by developing a series of products
to help people regain control of their right to privacy online."
TopClick International, Inc. (www.topclick.com) is an Internet
business developing Web-based solutions that allow people to search and
communicate online whilst retaining control of their personal privacy.
Information specified in this press release contains "forward
looking statements" which can be identified by the use of
forward-looking terminology such as "believes", "could", "possibly",
"probably", "anticipates", "estimates", "projects", "expects", "may",
"will", or "should" or the negative thereof or other variations thereon
or comparable terminology. Such statements are subject to certain
risks, uncertainties and assumptions. No assurances can be given that
the future results anticipated by the forward-looking statements will
be achieved.
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TEL: 1-800-844-TOCK (8625) Topclick International Inc.
Investor Relations
E-mail: invest@topclick.com
Internet: www.topclick.com |
