Media 100 Inc. Announces MPEG-2 Partnership with IBM; Media 100 to Offer Popular Broadcast, DVD, and Internet Media Technology
04/19/1999
Business Wire
(Copyright (c) 1999, Business Wire)
Business/Technology Editors
NAB99
Booth #L23478
Hall: LVCC
LAS VEGAS--(BUSINESS WIRE)--April 19, 1999--Media 100 Inc. (NASDAQ:MDEA), announced today a strategic relationship with IBM(R) to bring real-time MPEG-2 support to its product lines. With the growth in popularity of digital broadcast technologies, DVD-Video for the home, DVD-ROM in business, and video on the Internet, MPEG-2 is rapidly gaining importance as a high-quality audio/video distribution format. The recent introduction by IBM of low-cost, single-chip, MPEG-2 encoders and decoders allows MPEG-2 integration with video production systems. Future MPEG-2 solutions from Media 100 will enable video production professionals to quickly and cost-effectively re-purpose their content for these new distribution mediums.
The video editing requirements of DVD and web-based content creators will benefit from the combination of Media 100's DirectEdit(tm) and InstantMedia(tm) technologies with MPEG-2 support. These technologies allow video producers to easily create affordable high-quality output and provide seamless compatibility with applications like Photoshop(R) and After Effects(R) from Adobe(R), Director(tm) from Macromedia(R), and 3DStudio MAX(tm) from Discreet Logic(R).
As part of its commitment to developing and supporting advanced, practical industry standards, Media 100 is a charter member and active participant in the Pro-MPEG Forum. The Pro-MPEG Forum is comprised of a group of manufacturers and video and graphics professionals dedicated to optimizing interoperability between MPEG-based products. "There are many variations in MPEG-2 solutions in the market," said David Acker, SMPTE Fellow and Media 100 principal engineer. "Our hardware implementations will reflect the superior image quality that is the backbone of Media 100's video architecture while maintaining the compatibility with industry standards."
"Media 100 has long been an active supporter of audio and video standards. Our simultaneous support of DV, SDI, and Betacam SP gives our customers the flexibility to use virtually any input device," said Mike Savello, Media 100 director of product marketing. "Adding real-time MPEG-2 input and output to our systems is a natural extension that empowers Media 100 users to be even more creative and productive."
"Media 100's products have a reputation for superior image quality and enjoy high customer satisfaction. Therefore, IBM is very pleased that our encoder and decoder chips meet Media 100's high standards and will be used in Media 100's MPEG-2 products", stated Don Leake, Manager of Sales and Marketing for IBM's Digital Video Product's Group.
For more information about Media 100's content creation systems, visit www.media100.com.
About Media 100 Inc.
Media 100 Inc. of Marlboro, Mass., USA is a public company (NASDAQ:MDEA) focusing solely on the digital media marketplace. Since 1993, its award-winning Media 100 and Finish digital video systems have redefined the digital video industry by making program creation simpler and more affordable. With more than 20,000 systems installed in more than 50 countries worldwide, Media 100 digital video systems are used in the creation of programs for broadcast, video, animation, multimedia, CD-ROM and the Internet.
Media 100 is a registered trademark of Media 100 Inc. DirectEdit, Finish, and InstantMedia are trademarks of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders. All specifications are subject to change.
Contact: CONTACT: Media 100 Inc. During NAB Suzanne Hewitt, 508-303-4877 or After NAB Cathy Terwedow, 508-303-4740 cterwedow@media100.com or At NAB Cathy Terwedow, 702-943-4730
08:06 EDT APRIL 19, 1999
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