Another industry award for Multiactive
June 9, 1999
Multiactive Software Wins TIA Award for Excellence in Product Innovation; BC Technology Industries Association Applauds ecBuilder e-commerce Software
VANCOUVER, BRITISH COLUMBIA--Multiactive Software Inc. (CDN: MSWI)
accepted the BC Technology Industries Association's award for
Excellence in Product Innovation at a ceremony held last night in
Vancouver, Canada.
The award recognizes companies that have shown superior product
innovation in the advanced technology sector. Multiactive Software
won the award on the strength of its ecBuilder e-commerce
software, the first affordable solution that enables a small or
home-based business to create, maintain, and update a
commerce-capable Web site directly from their own PC. The criteria
for the award included: breakthrough innovation, marketplace
differentiation, the use of leading-edge technology, complete
product delivery, product quality, customer adoption/sales growth,
and application practicality and benefits.
"The award is further recognition that Multiactive is the world's
leading provider of e-commerce and e-business software," said
Brent Halverson, President, Multiactive Software. "ecBuilder
provides a powerful solution for small businesses to sell their
products and services globally. It is e-commerce for the masses.
"As e-commerce grows in its significance, we will continue to
develop solutions that solve the real-world business needs of our
customers," continued Halverson.
Multiactive recently announced the release of its highly
anticipated Entice!(tm) - the only comprehensive e-business
software for medium-sized enterprises. Entice! helps companies in
generating, qualifying, distributing, processing, and responding
to online customer and prospect inquiries. . As a unified software
package, Entice! integrates an organization's e-commerce and Web
related activities with their existing business infrastructure.
This is the second significant award for the ecBuilder product
line in a relatively short period of time. In March of this year,
ecBuilder was declared 1999's Best Internet Commerce Software by
the Software & Information Industry Association (SIIA) when it won
the prestigious Codie award, beating out major industry players
including Microsoft, Adobe Systems, and Net Perceptions, makers of
the recommendation engine used by Amazon.com.
About Multiactive Software:
Multiactive Software Inc. is a leading developer of innovative
e-business, sales, marketing, and customer management software,
including Entice!, ecBuilder, ecBuilder Pro, Maximizer, and
Maximizer Enterprise. Designed to facilitate, track, analyze, and
automate the sales, marketing, and customer service processes,
these award-winning applications are used by more than a million
people worldwide.
The company has offices located throughout North America, Latin
America, Europe, and Asia Pacific with installations at such
leading companies and institutions as BankBoston, Travelers
Insurance, Virgin Records, and Pennzoil. To find out more about
Multiactive Software and its products, call 1-800-804-6299 or
visit multiactive.com.
All trademarks or registered trademarks stated herein are
properties of their respective owners.
FOR FURTHER INFORMATION PLEASE CONTACT:
Multiactive Software Inc.
Brenda Christensen
VP, Corporate Communications
(818) 884-5391
email: blc@multiactive.com
or
Multiactive Software Inc.
Brent Halverson
President
(604) 601-8168
Email: brenth@multiactive.com |
