Bluetorch Inc. Appoints Charley Kellogg as the New Sales Representative in New England 7/8/2004 9:47:00 AM
LOS ANGELES, Jul 8, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR), announced today that its portfolio companies, Unboxed Distribution Inc. and Total Sports Distribution Inc., have appointed Charley Kellogg as their new independent sales representative for the New England territory. In this capacity, Mr. Kellogg will manage the sales efforts of Bluetorch(TM) apparel, TSABrand (True Skate Apparel(R)) and Airwalk(R) apparel.
Bruce MacGregor, President & CEO of Bluetorch Inc. stated, "This move comes as a continuing result of our top to bottom reassessment of the current sales organization and structure. To that end, we are glad to have Charley on board."
Mr. Kellogg currently represents Champion apparel. In addition to Champion, he has previously served as an independent sales representative for Avia and Ryka footwear.
Mr. Kellogg can be reached at (401) 849-8856 or at charleykellogg@yahoo.com
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority.
Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.
For further information, please contact: Investors, Marge Rohr of Bluetorch Inc., +1-909-861-3244, investors@bluetorchinc.net; or Geoffrey Eiten of OTC Financial Network, +1-781-444-6100, ext. 613, geiten@otcfn.com, for Bluetorch Inc.
SOURCE Bluetorch Inc.
Investors, Marge Rohr of Bluetorch Inc., +1-909-861-3244,
investors@bluetorchinc.net; or Geoffrey Eiten of OTC Financial Network,
+1-781-444-6100, ext. 613, geiten@otcfn.com, for Bluetorch Inc. |
