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From: JakeStraw	2/19/2014 8:46:04 AM
	of 7

Hipcricket to Bring Mobile Marketing to Google Glass and Other Wearable Devices finance.yahoo.com AD LIFE(R) Platform Automatically Renders Mobile Campaigns Across 7,000+ Device Types and Screen Sizes to Deliver a Seamless Mobile Experience According to Canalys, 2014 will be the year that wearables become a key consumer technology, as the smart band segment is estimated to reach 8 million annual shipments. Canalys estimates that this number will grow to over 23 million units by 2015, and over 45 million by 2017. Wearable technology is expected to include products such as Google Glass and the iWatch as well as other medical technologies. This shift in consumer habits will mirror the evolution from desktop to mobile devices such as smartphones and tablets. "We believe mobile will evolve to become seamlessly integrated with our everyday actions in the form of wearable technology," said Doug Stovall, chief operating officer at Hipcricket. "With this evolution, consumers demand simple, seamless and secure mobile experiences. AD LIFE allows brands and agencies to meet this demand and deliver a seamless mobile experience regardless of the user's device. This ability uniquely positions our clients to capitalize on the next generation of mobile marketing."

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