Who cares about that or about this NAB award? Market cares less.
DiviCom MediaView MV400 Wins ''Editors' Pick of Show'' at NAB99
For Second Consecutive Year, DiviCom Awarded for Excellence
MILPITAS, Calif.--(BUSINESS WIRE)--April 22, 1999--DiviCom Inc., a wholly-owned subsidiary of C-Cube Microsystems (Nasdaq:CUBE - news) and a leading provider of digital television solutions, has been named the Editors' ''Pick of Show'' winner for high definition (HD) encoding at this year's National Association of Broadcasters (NAB) in Las Vegas.
DiviCom's MediaView(TM) MV400 high definition program encoder was honored for product excellence by the editors of Television Broadcast Magazine. The award is given annually to manufacturers in recognition of achievement in the advancement of the art and science of television broadcast. Only professional experts in the field served by a product or technology can vote for a product or technology to be ''Pick of Show.'' To be a ''Pick of Show'' winner, the panelists must unanimously agree on the product or technology.
With its innovative ''MotionTrack(TM)'' software, the MV400 enables broadcasters to deliver the highest quality high definition television while providing an upgrade path for future requirements. It is part of a package of digital television products offered to the broadcasting, satellite, cable, and telecommunications industries by DiviCom.
''To receive this award is an honor. To receive it for a second consecutive year sets our technology apart as an industry leader,'' said Tom Lookabaugh, president of DiviCom. ''We believe this award reflects our unswerving dedication to our customers, our expertise in MPEG-2 technology, and our commitment to providing open solutions.''
About the MediaView MV400
Designed to exceed broadcaster expectations, the MV400 provides a choice of 1080I, 720P and 480P DTV supporting ATSC, DVB, and ISDB (Japanese) standards. In addition to supporting today's formats, software upgrades will enable the MV400's multi-format architecture to support future formats and provide further performance enhancements.
''At DiviCom, we enhanced the way HD images are processed by using unique image division techniques. With the exclusive MotionTrack feature, the MV400 processes the entire video image uniformly bypassing the inherent architectural limitations that existed in other encoders,'' said Dack Busch, senior manager of MPEG Encoding Products. ''We're delivering superb motion prediction and unified rate control, which delivers superior video quality at lower bit rates.''
The MV400 is the first encoder to use the newest version of the DVxpert(tm)chip from C-Cube Microsystems. This chip version provides enhanced packaging, size and performance specifications that allow the MV400 to achieve its leading form factor and flexibility.
DiviCom Inc.
DiviCom Inc. is a leading provider of open solutions for digital television. Products include audio/video encoding, data broadcast solutions, network management systems, integration and support services. Based on the MPEG-2, DVB and ATSC international standards, DiviCom products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber, and cable.
DiviCom, Inc. is a wholly-owned subsidiary of C-Cube Microsystems Inc. (Nasdaq:CUBE - news), and both companies are based in Milpitas, Calif. C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics and computer markets. C-Cube can be reached at 408/490-8000 or www.c-cube.com. DiviCom can be reached at 408/490-6700 or www.divi.com.
Note to Editors: DiviCom and MediaView are trademarks of DiviCom, Inc. C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc.
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Contact:
DiviCom, Inc.
Melissa Malley, 408/490-8510 (PR)
melissa.malley@c-cube.com
Steven Horwitz, 408/490-8561 (IR)
shorwitz@c-cube.com
or
Aries MarketMasters
Dawn Danaher, 408/248-9685
Danaher@keymaster.com
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