Avid Continues to Dominate Fall Prime Time TV Lineup as Editing System of Choice Avid Continues to Dominate Fall Prime Time TV Lineup as Editing System of Choice October 15, 1997 1:47 PM EDT
BURBANK, Calif.--(ENTERTAINMENT WIRE)--Oct. 15, 1997--
Record Number of Shows Using Avid's Digital Editing Technology
in Fall '97 Season
Avid Technology, Inc. (NASDAQ:AVID) announced today that over three-quarters of the shows in the 1997 Fall prime time television season (90 out of 113)(a) are being edited on Avid's industry-leading Media Composer and Film Composer systems. This includes returning shows such as "Home Improvement," "NYPD Blue," "Party of Five," "Ellen," and "ER," as well as 32 of the 37 shows premiering this fall.
"We are pleased by Avid's continued dominant presence in this fall season," said Halid E. Hatic, Avid's Director of Western Area Operations. "Avid's impact on this community is demonstrated by the fact that nearly 90 percent of the premiering shows are using our technology. We will continue working to support and enhance our product and service offerings to Hollywood."
Avid Helps Contribute to Show's Look and Rhythm
"The look of the show would have been impossible to achieve without a digital nonlinear editing system, such as the one offered by Avid," said Randy Jon Morgan, the Emmy-award winning editor for NBC's hit drama "ER." Morgan has been using Avid's Media Composer system to edit "ER" for the last four seasons. "Avid's system offers features that allow us to put scenes together quickly and efficiently in order to bring out the complex sequences and rhythms of the show. An additional advantage to the Avid system is the company's ability to move ahead and build future technology innovations into its offerings."
Use of Avid Multicamera Continues To Grow
A growing number of situation comedies (39 of the 90 shows using Avid) are using Avid's Media Composer system with multicamera capabilities, which plays back four images simultaneously so editors and producers can make decisions and instantly switch between cameras to cut on the fly. Shows using this feature include "Everybody Loves Raymond," "The Drew Carey Show," "Seinfeld" and "3rd Rock From the Sun."
"As somebody who doesn't knows much about computers, this has been a really easy system for me to learn," said Pat Barnett, editor of "Everybody Loves Raymond." "It's very simple to understand and very fast. The multicam option helps me cut time off the editing process and helps producers make decisions about final edits very quickly. They are able to watch the same scene from the four different camera angles for as long as they want. They then can make a decision, and I can make the changes while the producers wait. Since we can be working on two or three episodes at a time, it has helped to improve my efficiency and the process of getting episodes finished."
Shows Premiering This Fall Using Avid
The shows premiering this fall using Avid systems include:
"413 Hope Street" "Ally McBeal" "Alright Already" "Brooklyn South" "C16: FBI" "Cracker" "Dawson's Creek" "Dellaventura" "Dharma & Greg" "George & Leo" "The Gregory Hines Show" "Good News" "Head Over Heels" "Hiller & Diller" "Hitz" "Jenny" "Meego" "Michael Hayes" "Nothing Sacred" "Over the Top" "Public Eye with Bryant Gumbel" "Sleepwalkers" "Teen Angel" "Three" "TimeCop" "The Tom Show" "The Tony Danza Show" "Total Security" "Union Square" "The Visitor" "You Wish" "World's Funniest!"
Avid Technology, Inc., is an international, industry-leading provider of digital audio, film and video tools for creating content for information and entertainment applications. Avid's products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com
Avid, Film Composer and Media Composer are registered trademarks of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners.
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(a) Show lineup information taken from the September 15, 1997 issue of The Hollywood Reporter's 1997-1998 TV Preview Special Issue. Final fall lineup may vary.
c Business Wire. All rights reserved.
Additional sources of information
Tell Me More - From Infoseek
Company Profile - From E*TRADE: AVID
Stock Charts - From Quote.Com: AVID
SEC Filings - From EDGAR Online: AVID
Company Capsule - From Hoover's Online: AVID
Quick Facts - From Market Guide: AVID
This is old news, hope you are not referring to this news.REgards
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