Pierre, I'm not suggesting that we model authentication as entering a car. That would be silly. But there are more natural ways of interacting with a computer than the WIMP way we have. Some of them will involve 3D, thus the original claim that TDFX may be at the heart of the new user interface. That's not a very outrageous thing to say, I don't think.
Good examples of non-mainstream but highly profitable things might be economics textbooks, Victorinox Swiss army knives, Glock handguns, and the Motorola StarTac mobile phone. Most people do not have an "application" for a textbook on economics, but some do and those "some" number in the millions. Like textbooks, the video card needs updating every so often to keep up with the state of the art. As for the StarTac, only a fraction of people have cell phones; of those, onl a itsy bitsy fraction have StarTac's. Yet, they are one of Motorola's most successful products.
As for the "mass market," I think barely 100 million people have a computer of any type yet, at least in America (40% * 250 million). To demand such a product seems like a lot to ask of anyone.
Good discussion though, Matt |