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Technology Stocks : Intel Corporation (INTC)
INTC 42.61+6.5%Jan 7 3:59 PM EST
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To: Paul Engel who wrote (40264)11/13/1997 2:30:00 PM
From: Larry Loeb  Read Replies (3) of 186894
 
Paul,

re: Bunny People

I believe that they premiered during the Super Bowl in the MMX(tm) ads. They were, as you noted, intended to associate the Intel brand with fun rather than simply utility.

While many of us are somewhat less than inspired by the lack of a message, it does seem to be working (the ads weren't aimed at us). Intel is rumored have licensed/prepared/whatever bunny people dolls (action figures?) for the holidays.

I noted several articles where people had shown interest in the bunny people for Holloween costumes!!

Personally, I prefer the bunny people ads to the 007/action ads from AMD. They seem to imply that they access the net and process data more quickly than Intel processors - a claim that seems difficult for them to legitimately make.

JMO

Larry
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