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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV
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To: JackSkip who wrote (406)2/28/1999 1:24:00 AM
From: Eqmx   of 13157
 
Jack,

Here they are talking about the future of advertising.

From the Forbes article: forbes.com

" She has probably improved the odds by narrowing her pitch to women who want to take charge of their lives—and have money to spend. The interactive future will be about narrowcasting, in her view.

Now back to reality. So far, no one has solved the most basic drawback: Most people regard TV as an entertainment box and the Internet as a separate place to get information or to buy things like books and airplane tickets. Whatever the gadgets to blend the two"

" The opportunity to fill that gap sold TCI—the nation's largest cable operator, which last year agreed to be acquired by AT&T. So far TCI is Laybourne's only commitment. It will eventually carry the Oxygen network to 80% of its 10 million or so subscribers, but will provide only 3 million when Oxygen launches next January."

We know the "gadgets" ! ACTV

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