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Technology Stocks : All About Sun Microsystems

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To: cfimx who wrote (40719)	1/22/2001 2:36:14 AM
From: QwikSand	Read Replies (2) of 64865

They canned the VP of W2K marketing in Redmond a couple weeks back and here is the opening volley in his successor's campaign, consisting of...a press release. Wonder how long before this will be acknowledged as a failure. --QS Microsoft Launches New Campaign SEATTLE (AP) - Microsoft Corp., which dominates the operating system market for personal computers, will launch a $200 million advertising campaign Monday to compete more directly with Oracle, IBM and Sun Microsystems in selling software to businesses. Microsoft lags behind Sun Microsystems and Oracle when it comes to providing software for industry - an estimated $90 billion market annually. The advertising campaign targets heads of businesses, said Mike Delman, Microsoft's general manager for advertising.

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