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Strategies & Market Trends : ZixIt Corporation (ZIXI)
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To: Dale Baker who wrote (4072)4/12/2004 1:24:34 PM
From: Kevin Podsiadlik  Read Replies (1) of 4120
 
At least we finally know just what the heck Greenberg is thinking. And that he does have reservations (see the last sentence).

cbs.marketwatch.com

Zix (ZIXI: news, chart, profile). The Dallas-based company is best known for its e-mail encryption software. It's also known as one of Dallas Maverick owner Mark Cuban's largest short positions. (Gotta love Mark; at least he puts his money where his well-known mouth is.) Adding to the tension: It's also a popular short for some of my best sources.

But in keeping with the contrarian nature of this column, I started mentioning it positively at around $9 because of the potential for its e-prescription business; it's now trading above $16. Zix is vying for a piece of the business with a dozen or so other companies, but it's believed to be well ahead of the pack.

With e-prescribing, Zix or one of its competitors gives the docs Blackberries or other types of PDAs to electronically write prescriptions and then send them online to the pharmacies. The e-script companies get paid by transactions fees paid by multiple sources, including pharmacy benefit companies. Key for Zix: Execution.

Don't be surprised if the stock is volatile until the transaction revenues start showing up in more than a token way, something that should start to happen (if it's ever going to) over the next six-plus months. (Sometimes I think if this company succeeds it will be in spite of itself.)
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