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Technology Stocks : XM Satellite Radio Holdings Inc. (XMSR)
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To: pcstel who wrote (406)11/25/2002 9:18:22 PM
From: i-node   of 3386
 
From spacedaily.com

The Crutchfield marketing research department conducted the study of 225 customers during October 2002. The survey population was a randomly chosen sample of Crutchfield customers who bought satellite radios before October 2002. Some 112 XM customers and 113 Sirius customers completed a detailed questionnaire.

"We are pleased to be working with XM, with Sirius, and with the equipment manufacturers to bring this exciting technology to the public," said Alan Rimm-Kaufman, Crutchfield's Vice President of Marketing. "The early success we're having with satellite radio is encouraging."

Respondents reported overwhelmingly positive views of satellite radio. 93% of Sirius customers and 95% of XM customers reported the sound quality was "good" or "excellent." 98% of Sirius customers and 95% of XM customers reported the technology was "easy" or "very easy" to use. 97% of Sirius customers and 98% of XM customers would recommend buying satellite radio to their friends and family. (note -- not a HUGE sample, but if these numbers are even mildly representative, it is a safe bet the "churn" figures are minimal).

Customers volunteered enthusiastic praise for satellite radio programming.

A Sirius customer from Georgia wrote, "It is absolutely the best investment I have made for my car, honestly. I like hearing the little tidbits about the different artists, too. Everyone who rides with me loves it just as much as I do... so I am good advertisement for it!"
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