SODA SAVERTM
The SODA SAVERTM is a replacement cap for one-liter and two-liter carbonated drinks that will retain the carbonation in the drink substantially longer than the original cap. The SODA SAVERTM is a new product recently developed and finalized by ILG. The product was invented to address two major problems with two-liter soft drink bottles. The first problem is loss of carbonation. Most consumers refrain from purchasing soft drinks in two-liter bottles because of the soft drinks tendency to lose carbonation (average life is 3 days) before all of it can be used. With the SODA SAVERTM, the 3-inch diameter replacement cap locks in carbonation and extends the carbonated life of the soft drink for up to 2 weeks. Secondly, two-liter drink bottles are very large and hard to store upright in the refrigerator, and if stored horizontally, they leak. Because of the SODA SAVERTM airtight seal, the beverage will not leak even if stored upside down. This allows the user to store bottles on their side in the refrigerator, freeing up more room and making them easier to access. The product was also designed for those with limited strength in their hands, including children and/or those with arthritis. The wide-grip feature allows for better storage and easier handling. The flat surface of the SODA SAVERTM provides a large area for companies and organizations to advertise their name, telephone number, product brand, logo, etc. When in use on pop bottles, advertising slogans and logos will be viewed in a very central and highly visible place in the home: the refrigerator. When not in use, it can be attached by its magnet to the refrigerator door. The product was designed to sell in pairs for $1.99 retail, which means that it would pay for itself after about four uses. The product is made from high-density food grade polypropylene designed to be reusable and should last at least a year. After extensive market research, the company has discovered that the SODA SAVERTM has great appeal to non-profit organizations as a fundraising item. In this regard, the product can easily be customized to display an organization's motto or logo on the top surface. It is expected that substantial bulk sales of this product will be made to non-profit organizations. The company is currently working with the Girl Scouts of America, Boy Scouts of America, 4-H Clubs, Rose Parade, U.S.C., U.C.L.A., Children's Hospital, City of Hope, and many others to use the SODA SAVERTM as a fundraising tool. The company feels that minimum orders in 1998 from existing contacts will exceed 2 million with $1,000,000 in sales.
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