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Technology Stocks : Apple Inc.
AAPL 258.17+0.7%3:59 PM EST

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To: Bob Jagow who wrote (4122)8/14/1997 12:06:00 PM
From: i-node   of 213183
 
I thought Apple's print and TV ads that aimed at business ease-of-use/ reliability vs Wintel were effective.

I liked the message (even though I'm not a Mac person); however, it would still not compel me, as a software developer to develop for the mac platform, nor was it successful in attracting business customers.

Someone here did have a point, however. The Apple name could be EXCEPTIONALLY valuable in the webtv/home nc market, which I personally believe will be huge. I just think if Apple wants to get into businesses, the name is not particularly valuable. Getting into homes is a different matter, and the name has value there.....

David
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