Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Dr. Bob who wrote (41571)	12/27/1997 11:45:00 PM
From: Dale Stempson	of 58324

There's no doubt Iomega will pursue legal and product modification avenues to thwart Nomai's attempt to steal Zip disk market share I'm curious as to how the marketing folks in Roy might respond. My first thought was that Iomega should get together with their authorized Zip disk partners and agree on a standard marketing/packaging plan. I could envision every box and package with a standard logo/phrase such as "100% ZIP COMPATIBLE" in bright and bold lettering. Customers would quickly and easily recognize knock-offs as being different from the familiar "100% ZIP COMPATIBLE" products. Iomega could also raise awareness regarding the problems with clones with brief explanations printed on their packaging and in their ads. Of course, a potential downside here would be that any attack of knock-offs would result in raising awareness of them. So what do you do? Attack now in preparation for the possibility of more negative legal results? Do nothing and hope the customer will be smart enough to understand the risks? I think Iomega should attack. Regards - Dale

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