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To: SSP who wrote (41660)4/6/2000 9:17:00 AM
From: SSP   of 150070
 
JANX - Janex International and Hong Kong Based HotEast.com to Market oKID.com Webportal, Products and Services in 11 Asian Countries


   Business Editors

PHOENIX--(BUSINESS WIRE)--April 6, 2000--

oKID.com soon to be the only multilingual, multicultural
Children's Internet portal of its kind

Janex International Inc., (OTC BB: JANX,) Thursday announced it
has entered into an agreement with Hong Kong based HotEast.com to
market oKID.com's new Child Safe Internet Web Browser in China, Hong
Kong, Taiwan, Japan, India, Singapore, Malaysia, Indonesia, Thailand,
the Philippines, and Korea.
HotEast will also provide content and product sourcing services
for the development of oKID ASIA. oKID ASIA will provide an online
virtual world experience in each country's language and cultural style
for children throughout Asia including the localization, sale and
distribution of Janex's educational toys and games that utilize the
company's patented Talking Pages(R) technology.
Europe and Latin America will be added in the third and forth
quarters of this year making oKID.com the only multilingual,
multi-cultural cultural Internet portal of its kind. According to an
article published in USA Today on March 15, 2000 the number of
Internet users in China has more than quadrupled in the past year from
2.1 million users to almost 9 million.
Within five years, China, the most populous country in the world
is expected to have more Internet users than any other country.
HotEast is a Hong Kong-based business development company focused on
the promotion of arts, cultural, entertainment and educational
products and services through out Asia.
Vincent W. Goett, chairman and chief executive officer of Janex
International Inc. stated, "We are thrilled about the continued
interest our unique Internet portal oKID.com and our Talking Pages(R),
interactive books have already received from educators in China, Hong
Kong and Singapore.
"With the opening of our offices in Hong Kong, Asia will be the
first step in the globalization and distribution of Janex's unique
line of children's educational products outside the United States.
Janex selected Hong Kong as its Asian base of operations due to its
exclusive manufacturing agreement with Early Light Industrial Company
LTD.
"Early Light is one of the largest manufactures of toys and games
in the world. They manufacture products for most leading toy companies
such as Hasbro, Mattel, Playskool and Fisher-Price. Early Light, was
established in 1974 and has approximately 30,000 employees in its 3
million square-foot facility manufacturing state-of-the-art children's
products such as the popular Furby and Tonka Trucks.
"The addition of HOTEAST provides the necessary marketing vehicle
Janex needed to achieve its expansion plans throughout Asia. We are
very pleased to have HOTEAST as part of our team."
Victor I. Tong, director of HotEast.com Holdings Limited stated,
"We are delighted to be developing business relationships for oKID.com
in the Asian market.
"HotEast's goal is to breach the gap between East and West and
bring the wonderfully creative oKID.com children's Internet portal to
the Far East, which will deliver technologically advanced
multi-lingual educational, and entertaining products and services to
families through out Asia."
Janex is a multi-faceted children's product company centered on
the innovative web portal and virtual world okid.com.
This unique corporate philosophy exemplifies the forward thinking
of Janex's management as demonstrated by their online
Business-to-Business (B2B) sales and distribution network, retail
sales strategy and the Janex line of entertaining and educational
children's products including interactive games, toys, and publishing
utilizing the company's patented Talking Pages(R) technology.
All of Janex's products can be purchased both online in the oKID
shopping mall and at traditional retail outlets. Janex has licensing
agreements with Children's Television Network, Lyons Partnership
(Barney), Disney Enterprises, Saban Merchandising (Power Rangers), Lot
O Fun Marketing, Pure Imagination Co., World Championship Wrestling
Inc., Warner Brothers and DC Comics, and as part of the acquisitions
from Futech, Just Licensing Limited (Jellabies), Random Games Inc.,
Hasbro (Winners Circle), Action Performance Companies Inc., and JG
Motorsports (Jeff Gordon).

Certain information in this news release does not relate to
historical financial information and may be deemed to constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995.
Such statements are subject to certain risks and uncertainties
that could cause the company's actual results in the future to differ
materially from its historical results and those presently anticipated
or projected.
Among these risks and uncertainties are general economic
conditions, especially during peak buying seasons for the company's
products; competitive pricing and program changes; manufacturing
performance; the company's relationship with its sales, manufacturing
and distributing entities; the company's ability to respond to
customer change, orders and delivery schedules; demographic trends;
the company's ability to control costs; to attract and retain
high-quality employees; and the company's ability to maintain its
customer base and finalize significant transactions.

For more information about Janex International Inc., and oKID.com
visit the oKID web site at www.oKID.com or call their offices at
602/808-9888.
For more information about HotEast visit their web site at
www.hoteast.com

--30--twt/ix*

CONTACT: Janex International Inc., Phoenix
Vincent W. Goett, 602/808-9888
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