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Technology Stocks : Apple Inc.
AAPL 274.54-1.3%Feb 9 3:59 PM EST

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To: Dave Jacob who wrote (4171)8/16/1997 7:02:00 PM
From: Scott Crumley   of 213185
 
Dave,

Nice summary of Job's handling of Pixar. I think he's created a sweet deal. The company is at the leading edge and places a high value on creativity. With a 2 year product cycle, Jobs can direct its path without requiring a heavy, day-to-day commitment (which will work out well for his Apple interests). It may not be the kind of company that tech investors are in love with, as it doesn't generate hyped press releases every 5 minutes. But, considering their renegociated slice of the pie, I think the stock will move up in chunks, regularly. This, of course, rests on their ability to continue to produce quality releases like Toy Story. But given their sound financial position and their attitude toward valuing creativity, I wouldn't bet against them. They are, after all, tapped into global, mainstream media with 100% digital production. For Hollywood, this is a dream. For Jobs, it's where he goes to work in the morning (at least when he's not saving my favorite computer company.)

Regards,

Scott
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