GOGI,
Are we confusing the terms "posts" and "news releases?" In your post:
exchange2000.com
you attributed authorship of the "latest Naxos news release" to "Mr. Brasington." I'm saying I sincerely doubt that he has anything to do with developing news releases on Naxos' behalf. As I understand it from Russ Smith, lawyers write the Naxos news releases.
My beef with Naxos has always been and will likely continue to be that the news releases our company distributes are written with quite boring prose -- no creativity, no impact. The announcements made in the news releases are exciting to us because "we get it." But to other folks in the investment industry, or even potential Naxos investors, these news releases spew nothing but useless drivel. No one is going to take the time to read this stuff twice.
This is important because I've noticed that Naxos also distributes these news releases using a service called Business Wire. When they use BW, the release goes EVERYWHERE -- not just us yuck-yucks. Every journalist interested in gas, oil and gold investing will see the headlines put forth by similar companies making announcements the same day. Ever take a close look at the headlines that the lawyers give Naxos news releases? When a journalist sees that headline, they can click on it to read more, the same way you did to read this post. But there needs to be something more newsworthy written to make that journalist read this stuff. Because only then will we see our company written in Dow Jones, Reuters, Bloomberg, etc. with the slant WE want.
Our media relations efforts don't need to be that of IBM. I realize that we need to keep our priorities straight. But I think that if Naxos gave a little more attention in this arena, we would be better positioned in the minds of DD lookers.
I wish Kim Brasington WOULD write our news releases. I've noticed others feel the same way.
Sorry for rambling GOGI. I'd be happy to clarify if you need me to.
Tom |
