Sunglass Hut RAYS- Will it ever breakout? Message Board

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Non-Tech : Sunglass Hut RAYS- Will it ever breakout?

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To: Michael Davis who wrote (421)	8/16/1997 5:27:00 PM
From: Gary105	of 971

Visited the Buckland hills mall, a very large mall in Manchester Ct and checked out Rays. They have 2 stores - a regular store on 2nd floor and a booth in Center of mall on 1st floor. Sales are strong according to salespeople. Discounting that they spoke of is not storewide - its on maybe 15-20% of their stock and their lower price merchandise ($50 Raybans at 25% off). I was amazed at their prices - lower priced merchandise was $40 - $50, mid price was $80- $100 and they had higher prices merchandise in the $130 - $270 range. The margins must be very high imo, even after discounts. Gary

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