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Politics : Formerly About Applied Materials
AMAT 322.51+6.1%Feb 6 9:30 AM EST

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To: Gottfried who wrote (4239)5/3/1997 5:18:00 PM
From: Sam Citron   of 70976
 
Gottfried,

<<Who is the biggest threat to AMAT?>>

That is a great question. I don't pretend to be an expert on this industry. I'm sure there are many fine companies occupying various niches, but none seem to have the breadth of offerings in the various processes as AMAT has, although AMAT is clearly focused on the front-end.

To me a bigger question for AMAT is how it can better exploit its size, scope, and financial muscle to make it easier for customers to afford to migrate to the latest tools? Cisco has a similar problem trying to get cash starved ISPs to adopt its equipment. One solution Cisco came up with is an innovative leasing program. I wonder if such a leasing program might work with semiconductor equipment to lower the all-important cost of ownership (while getting some tax advantages at the same time). Maybe they also need a Wayne Huizenga-type model for efficiently disposing of previously owned semiconductor equipment as well.

SC
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