IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: Mike Fredericks who wrote (4261)	5/27/1999 10:24:00 AM
From: art slott	of 13157

Mike, i wish they would too, but Fox and orther networks want to create brand awareness. Thats why they buy sports properties even though they sometimes lose money on them. They want you to think Fox. Its up to Actv to toot their own horn, but Fox others will be footing the advertising bills. From the WSJ story. TV Guide is sueing Gemstar over patents. Gemstar pays broadcasters to transmit its data. Also the cable mso's are lobbying the FCC because they must relay Gemstar data for free under must carry rules. That may change as the FCC "reconsiders its rules at the dawn of digital broadcasting".

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