How high will Microsoft fly? Message Board

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Technology Stocks : How high will Microsoft fly?

MSFT 478.53

-1.0%

Dec 12 9:30 AM EST

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To: werefrog who wrote (42651)	4/20/2000 4:19:00 PM
From: John F. Dowd	of 74651

JH: This is one of Jackson's classic comments:could have charged $49 for an upgrade to Windows 98 from Windows 95, but instead Microsoft charged $89 because it was the ``revenue-maximizing price. Have you ever heard of a company that doesn't try and charge the price that maximizes revenues. This statement says the following. If they had charged more people would not have bought as many. Why? Because they would have elected an alternative or chosen to stay with their existing O/S. If it were a real monopoly they could have charged 129 and sold fewer than before and thus reduced the market while increasing their revenues. But as it turned out they sold more than ever and thus expanded the market at a price the market dictated would maximize revenues. Of course they could have charged $20 or less and minimized revenues but maximized the market numbers at which point Jackson would have charged them for predatory pricing. I have never heard of a judge making such a stupid comment in all my life. This guy beats the Queen of Hearts. JFD

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