Monday October 22, 9:04 am Eastern Time
Press Release
SOURCE: Gemstar
Sony to Incorporate Gemstar-TV Guide IPG Technology in Current and Next Generations of Sony Personal Digital Recording Devices in Japan
PASADENA, Calif.--(BUSINESS WIRE)--Oct. 22, 2001--Gemstar-TV Guide International, Inc. (Nasdaq:GMST - news; ``Gemstar-TV Guide'' or the ``Company''), announced today that Sony Corporation will incorporate the Company's Interactive Program Guide (``IPG'') technology into all of its current and next generations of Personal Digital Recorders in the Japanese market. The Company's IPG technology, named ``G-Guide® Gold'' in Japan, will have advertising capabilities much like that contained in the Company's GUIDE Plus+® Gold and TV Guide Interactive(SM) products in the United States. The current generation of Sony hard disk drive recorder in Japan, named ``Clip-On,'' which utilizes Sony's technology, will be the first HDD product in the Japanese market that features the Company's G-Guide Gold IPG. The next generation of Sony HDD recorders, which will utilize in part TiVo's technology, pursuant to a recently-announced license agreement between Sony and TiVo, will contain the Company's G-Guide Gold instead of TiVo's IPG.
Advertising and other services on the Company's G-Guide Gold in Japan will be marketed by a joint venture between Gemstar-TV Guide and Dentsu Inc., the largest advertising and media company in Japan, with $15 billion in consolidated sales. |
