Texas Instruments Launches Faster Chips
(02/22/00, 7:18 p.m. ET) By J. Robert Lineback, Semiconductor Business News techweb.com
This news does not mention ARMhy -it' ain't necessary every time. But TXN is a partner...
HOUSTON -- With competition intensifying in its core DSP chip markets, Texas Instruments today shot back at rivals from both barrels of its mainstream C5000 and C6000 digital signal processor series.
TI unveiled major upgrades to its high-end C6000 architecture, boosting performance by more than 10 times; and the company launched a third-generation C5000 platform for 3G cellular phones, wireless devices, and consumer products withone-sixth the power consumption of today's leading DSP solution. According to some industry observers, TI's competitors were expecting the C6000 enhancements, but most were blindsided by the new version of the high-volume C5000 platform.
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"Our belief is that one DSP architecture cannot span the breadth of applications and be the best at both low-power consumption and high performance," argued Michael J. Hames, vice president and worldwide manager for digital signal processing at TI. "Frankly speaking, we have thousands of customers for the C5000 and C6000 that have invested in a lot of code." Code compatibility with previous generations of C5000 and C6000 DSPs is a key aspect of the new fixed-point, 16-bit platforms. TI maintains that next-generation applications will continue to leverage off existing code, while some of its competitors have argued that higher performance and new system requirements will require new DSP software -- diminishing TI's advantage as the market leader.
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"When we went from first- to second-generation [C5000] and cut the power in half, the C54x went from 50 million a year to 200 million units a year," Hames said. Much of those C54x DSPs are now being shipped in cellular phones, produced by Nokia, Ericsson, and others. Hames expects to continue to seek wide spread use of the C5000 in 3G phones, but he sees the C55x in high-volume consumer products, such as portable digital audio players and digital cameras. Initially, the C55x DSPs will be available in 1.5-volt designs and low-power 0.9-V versions. TI plans to lower the power supply requirements for C55x DSPs down to the 0.75-0.7-V range, with process shrinks in the future.
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