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Technology Stocks : SILICON STORAGE SSTI Flash Mem
SSTI 7.590-2.8%Dec 12 9:30 AM EST

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To: Gary L. Kepler who wrote (426)8/27/1999 8:01:00 AM
From: D. K. G.   of 1881
 
Article - No Flash in the Pan
By Om Malik

The Sunnyvale, Calif., campus of nonvolatile flash memory maker Silicon Storage Technology (nasdaq: SSTI) could easily be mistaken for a warehouse or a price club. Sitting in the shadow of more glamorous companies such as National Semiconductor (nyse: NSM), SST is one of those Silicon Valley companies that hardly ever attract any attention.

Yet nearly ten years after CEO and Chairman Bing Yeh left a cushy job at Intel (nasdaq: INTC) to found SST, its campus is abuzz with excitement.

Such excitement is not normally part of the boring industry segment SST plays in. The flash memory chip business is one of low margins, unpredictable demand and intense price-cutting by giants such as Intel, Advanced Micro Devices (nyse: AMD), Hyundai and Samsung. But puny little SST, with only $69 million in 1998 sales, has tenaciously competed with the big dogs and is now poised for some glory days of its own.

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Complete story @
forbes.com

Stumbled across this article and thought I post it here.

regards,

denis
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