B&J release from Canada NewsWire, with itinerary of events including tour of Stoney Creek plant with samples!!!
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Canada NewsWire
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Attention News/Assignment Editors:
Ben and Jerry Visit Toronto for Canadian Launch of Ben & Jerry's(R) Super Premium
Ice Cream and Frozen Yogurt
TORONTO, Oct. 29 /CNW/ - Ben Cohen and Jerry Greenfield, co-founders of
Ben & Jerry's Homemade, Inc., will be visiting Toronto on Thursday, October 29
and Friday, October 30, 1998, for the Delicious Alternative Desserts (D.A.D.)
launch of Ben & Jerry's(R) Super Premium Ice Cream and Frozen Yogurt. A
Canadian public company, D.A.D. has secured a license to manufacture and
distribute Ben & Jerry's(R) famous flavours in Canada, and the super premium
ice cream and frozen yogurt is now arriving in grocery stores in Southern
Ontario. As part of the company's commitment to important social causes, a
portion of proceeds from D.A.D.'s fundraising activities will benefit the
Children's Aid Foundation.
Media are invited to attend to learn more about Ben & Jerry's(R) exciting
arrival on the Canadian retail scene at the following events:
Exclusive Media Launch
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When: Thursday, October 29, 1998
3 p.m. to 4:30 p.m.
Where: Loblaws Queen's Quay Market
''Upstairs at Loblaws,'' Third Floor
corner of Queen's Quay and Jarvis
Come speak with Ben and Jerry, savour the euphoric flavours, and meet
representatives from Delicious Alternative Desserts (D.A.D.).
Speaking Engagement with Business Students from York University's
Schulich School of Business
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When: Thursday, October 29, 1998
5:30 p.m. to 6:30 p.m.
Where: Downtown Campus
222 Bay Street, Suite 500, Ernst & Young Tower
Lecture Room No. 2
Hear about Ben and Jerry's values-led business philosophy and enjoy a
sample of Ben & Jerry's(R) Super Premium Ice Cream.
Public Book-Signing at Indigo Books Music & Café
Come Meet Ben and Jerry
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When: Friday, October 30, 1998
11:30 a.m. to 12:30 p.m.
Where: Indigo
2300 Yonge Street at the Yonge Eglinton Centre
Ben and Jerry will be signing copies of their book, Double Dip and
sharing their unique approach to business.
One-Time Only Media Sneak Peek at D.A.D.'s New Production Facility
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When: Friday, October 30, 1998
2:30 p.m. to 3:30 p.m.
Where: D.A.D. Production Facility in Stoney Creek
135 King Street East, Stoney Creek
Tel: 1-800-263-4846, Ext. No. 245
Directions to D.A.D. in Stoney Creek from Toronto:
Take the Gardiner Expressway West to the Queen Elizabeth Way West.
Follow the signs to Hamilton. When you pass the Brant Street
cut-off, take the QEW Niagara and go over the Burlington Skyway.
Turn right/south onto Highway No. 20/Centennial Parkway (it's the
third cut off after the bridge) and stay on there until you reach
King Street. Turn left and go through Downtown Stoney Creek. D.A.D.
is three blocks past there on the left-hand side.
Take part in a one-time-only tour of D.A.D.'s new plant, and learn more
about the exciting Canadian launch of Ben & Jerry's(R) Super Premium Ice Cream
and Frozen Yogurt.
D.A.D.'s Spooky Scoopy Fun Fest featuring Ben & Jerry's(R) Euphoric
Flavours - Free Family Festive Fun for the Entire Community
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When: Saturday, October 31, 1998
10 a.m. to 4 p.m.
Where: D.A.D. Production Facility in Stoney Creek
135 King Street East, Stoney Creek
Tel: 1-800-263-4846, Ext. No. 245
There will be spooky family fun for all. Come in costume and get a free
gift. Proceeds to benefit local children's charities.
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For further information: or to arrange an interview with Ben Cohen or
Jerry Greenfield, please contact Karen Shaw, Laurie Hall, Patti Diamond or
Judy Lewis at Strategic Objectives Inc., Tel: (416) 366-7735. Fax:
(416) 366-2295
BEN & JERRY'S HOMEMADE, INC. has 1 releases in this database.
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