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Non-Tech : Claire's Stores (CLE) NYSE

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To: Sailor who wrote (431)9/20/1997 3:59:00 AM
From: Brad Bolen   of 619
 
Sailor,

Maybe you have been at sea too long. ;-)

Let's see... using approximate numbers (since I'm too tired or lazy to look up the precise daily quotes) from the chart Telscan so nicely provides me:

Working backwards: split adjusted:

1996: from mid 20's down to 11
1995: 10-11 down to 8+
1994: about 6 in late Aug down to 5 or so
1993: from about 7 up to 8ish
1992: 4 up to about 5
1991: 5ish down to 3
1990: 7ish down to about 5
1989: about even
1988: up a but, but discounting the last week of the year its down.

Now that doesn't add up to a whopping seasonal return if you ask me. The "revelation" that should be evident is that there is a pretty strong seasonal effect. You would have done MUCH better buying Jan. 1st and selling in Summer. Hindsight--maybe, but definitely outside what one might consider a standard deviation or two.

My feeling is that people tend to worry about that last quarter earnings coming up short--just as some have been worrying around here lately--and so they take profits and sell. Then, they see the stellar earnings after Christmas and then they jump back in after the new year. Just a thought....

B>

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