C-Cube Message Board - Msg: 10975928

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Technology Stocks : C-Cube

CUBE 37.23

-0.3%

Nov 28 9:30 AM EST

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To: JEFF K who wrote (43926)	8/16/1999 9:09:00 PM
From: John Rieman	of 50808

More anti 8-VSB talk.(that will teach the headline readers:-)....................... tvbroadcast.com COFDM Won't Go Away If the (digital television) system works, don't fix it! But the system doesn't work everywhere. The debate over which transmission scheme works best in consumers' homes has heated up now that the recently completed tests conducted by Sinclair Broadcast Group in Baltimore, MD, have produced some promising results. Although they've done similar tests before, this time they took considerable efforts to maintain objectivity and most people who've seen the results are taking notice. Even Joel Brinkley at the New York Times has weighed in. We have to ask ourselves as an industry why we shouldn't get it right now, while the general public is still not involved in DTV. If the COFDM scheme replicates the NTSC service better than the ATSC's 8-VSB version, now is the time to change the standard. Some have said it will take the FCC nearly three years to go through the process of accepting it. Does it have to take that long? Can't a test process similar to what Sinclair has done be developed by the government and be finished within six months? Can't stations be given that extra time to build out their digital facilities? (They could use it.) Maybe it's political. I can't explain why the Advanced Television Systems Committee didn't consider COFDM before. Maybe because it was deemed a "European" protocol and people like Sinclair weren't around to voice their opposition. Or were they? I've heard that the Committee did hear from a number of people about COFDM but declined to consider it. Perhaps it was political. I suggest that CE manufacturers develop decoders that can receive both 8-VSB and COFDM and that stations be given the choice to use whichever transmission scheme they prefer. If it's not the "right" choice for their market, they'll hear it from their viewing audience. Those consumers who buy a new digital TV but can't receive pictures won't stay silent. They'll turn to cable. If Congress is really interested in saving "free TV," they'll consider amending the DTV standard to create a system that works for everybody. I'm not in favor of one scheme or the other. I am in favor of avoiding the cliff effect.

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