The background of Mark Rosenberg is with IBM:
2TheMart.com Hires Former IBM Senior Marketing Manager as Vice President of Marketing & Sales
IRVINE, Calif.--(BUSINESS WIRE)--May 10, 1999--2TheMart.com, Inc. (the ''Company''), (Nasdaq:TMRT - news), announced today a strategic addition to its senior management team by naming its Vice President of Marketing & Sales, Mark Rosenberg.
Rosenberg will be responsible for guiding the Company's Internet marketing strategies, advertising and communications as well as sales and strategic partnerships for the Company. Rosenberg comes to the Company from IBM Corporation (NYSE:IBM - news), where he most recently served as the Marketing & Communications Executive for IBM Global Services, e-business Services, IBM's web integration and development unit.
In that capacity, Rosenberg was responsible for all marketing strategies, messaging, public relations and strategic partnerships. Rosenberg also played a leadership role in determining IBM Global Services' positioning and growth strategy in the Web Integration Services space.
Prior to IBM Global Services, Rosenberg served as program director of e-business for IBM's PC division. In that capacity, Rosenberg was responsible for guiding IBM's PC company Internet presence, managing the site and setting world wide design and architecture strategy.
Rosenberg's leadership brought together a common design, user experience and architecture among all of the IBM PC company brands and Worldwide Internet operations, as well as developing on-line product configuration and sales with real-time pricing and availability from key IBM business partners, which was published directly to the PC company web site.
Prior to IBM, Rosenberg was director of Marketing and Product Development for BTI, a southeast regional telecommunications company based in Raleigh, N.C. Rosenberg also spent 11 years as president and creative director at Rosenberg & Associates Advertising, a regional boutique advertising agency in North Carolina. During the 11 years with Rosenberg & Associates, the agency won over 100 awards for creative excellence.
''Mark brings tremendous creativity and marketing savvy to our Company, with a thorough understanding of the Internet and how to maximize the user experience for our customers. He has incredible focus and energy, and his knowledge of the Internet coupled with his marketing and advertising experience will help guide our Company to be a leader in our market segment,'' said Dominic J. Magliarditi, 2TheMart.com's president.
2TheMart.com's site will provide a dynamic person to person trading environment, like those established by eBay.com (Nasdaq:EBAY - news), and other online auctions such as those of Yahoo (Nasdaq:YHOO - news); and Amazon.com (Nasdaq:AMZN - news). The site is intended to be one of the largest and preeminent on-line trading communities on the web with enhanced features currently not available from other online trading sites today.
Certain information and statements included in this release constitute ''forward-looking statements'' within the meaning of the Federal Private Securities Litigation reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of the Company to be materially different from any future results, performance, or achievements expressed or implied in such forward-looking statements.
--------------------------------------------------------------------------------
Contact:
2TheMart.com, Inc.
Dominic J. Magliarditi, 949/477-1200
|
