Here is why they announced that earlier. Update to what you had posted earlier on MV45:
DiviCom's Newest Encoder Improves Broadcast Quality and Efficiency
World's Leading Encoder Product Line Expands to Meet Needs of More Service Providers
MILPITAS, Calif.--(BUSINESS WIRE)--Sept. 7, 1999--DiviCom Inc., a C-Cube (Nasdaq:CUBE - news) subsidiary and the world's leading provider of open solutions for digital television, today unveiled the MediaView MV45 encoder, new flagship of the company's best-selling MediaView encoder product line.
The MV45 offers broadcasters three major improvements in digital television: advanced compression technology, greater processing power, and superior noise management. Together, these new features allow broadcasters to carry the greatest possible number of channels within their allocated bandwidth, while maintaining the highest image quality. The MV45 encoder improves bandwidth efficiency by harnessing the massive processing power of three DVxpert encoding engines from C-Cube Microsystems.
``For many service providers, bandwidth is a precious, limited resource,' said Tom Lookabaugh, president of DiviCom. ``To remain competitive, they must continuously increase their services, which requires additional bandwidth. The MV45 allows service providers to compress broadcast signals, maintain high quality and deliver more channels to consumers.'
The MV45 introduces a revolutionary new technology called ClearMotion(TM) integrated noise reduction. ClearMotion uses a number of advanced filtering techniques to dramatically reduce video noise. ClearMotion also helps to prevent blurring effects caused by fast movements in video pictures. As a result, the new MV45 provides visibly superior video.
DiviCom raises the bar for encoding quality by combining ClearMotion with its DiviTrack(TM) statistical multiplexing to proactively apply the most accurate, efficient encoding strategy to any type of video scene or special effect. This capability enables the encoder to maintain picture quality at extremely low bit rates, thus providing television service providers more flexibility in allocating program bandwidth.
The World's Leading Encoder Product Line
With the addition of the MV45, the MediaView encoder product line now contains a product to meet the needs of every service provider. For example, the MediaView MV40, the most widely deployed encoder in the world, is available in a basic version or with optional DiviTrack statistical multiplexing. DiviCom also provides purchasers an upgrade path to full MV45 capability.
Rounding out the product line is the MediaView MV12 encoder. The MV12 is an entry-level encoder providing high-quality, cost-effective compression in a compact unit. The MV12 is recommended for single encoding solutions in cost-sensitive applications.
``DiviCom continues to lead the way with a complete line of leading-edge digital television solutions and integration services,' said Lookabaugh. ``Our goal is to make our customers look better.'
About DiviCom
DiviCom Inc. is a leading provider of open solutions for digital television. Products include audio/video encoding, data broadcast solutions, network management systems, integration and support services. Based on the MPEG-2, DVB and ATSC international standards, DiviCom products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber and cable. DiviCom Inc. is a wholly-owned subsidiary of C-Cube Microsystems Inc. (Nasdaq:CUBE - news), and both companies are based in Milpitas. C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics and computer markets. C-Cube can be reached at 408/490-8000 or www.c-cube.com. DiviCom can be reached at 408/490-6700 or www.divi.com.
DiviCom and MediaView are trademarks of DiviCom, Inc. C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc.
biz.yahoo.com
Repeat of yesterday's announcement at :http://biz.yahoo.com/bw/990907/ca_c_cube_1.html |
