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Thursday June 3, 2:16 pm Eastern Time
Company Press Release
Viacom's MTV Networks
and AT&T Broadband and
Interactive Services Sign
Ten-Year Comprehensive
Affiliation Agreement
AT&T To Launch Noggin, Nick Games and Sports and
MTV2 On Its Cable Systems and On HITS
NEW YORK--(BUSINESS WIRE)--June 3, 1999-- Noggin to Launch on
HITS Three Pack
MTV Networks, a division of Viacom Inc. (NYSE: VIA - news and VIA.B
- news) today announced a ten-year comprehensive affiliation agreement
with AT&T Broadband and Interactive Services, through Satellite Services
Inc., through 2009 for core services - MTV: Music Television, VH1 and
Nickelodeon/Nick at Nite. Under the agreement, Headend in the Sky
(HITS) will launch Noggin, the first 24-hour educational network, which is
a joint venture between Nickelodeon and Children's Television Workshop
on the HITS Three Pack by the end of the year.
As part of this agreement, MTV2 and Nickelodeon Games and Sports
(GAS) will launch on HITS Transponder Five by the end of the year.
Nicole Browning, Executive Vice President, Affiliate Sales and Marketing
for MTV Networks, said, ''We couldn't be more thrilled about concluding
this expanded affiliation agreement with the largest distributor in the
industry. This long-term deal secures distribution for our core networks
well into the new millennium and highlights the growing value of our brands
in the expanding digital universe. We're very pleased to connect all of our
services to AT&T subscribers and HITS affiliates across the country.''
MTV Networks owns and operates the cable television programming
services MTV: Music Television, MTV2, Nickelodeon/Nick at Nite, TV
Land and VH1, as well as The Suite from MTV Networks, a package of 9
digital services, all of which are trademarks of MTV Networks. MTV
Networks also has joint ventures, licensing agreements and syndication
deals whereby its programming can be seen worldwide. |
