News release came out this morning.
Interactive Objects Recognized as "Best of Show" for Their
Marketing At VBITS Exhibition
-- VBITS Conference Attendees Extremely Impressed by Visual Gateway Interface
(VGI) and Interactive Objects' Marketing Approach --
BELLEVUE, Wash.--(BUSINESS WIRE)--April 3, 1998-- Interactive Objects Inc. (OTC BB:OBJX -
news), creators of modular software development tools and components, continued its aggressive push to
break new ground in the software component market by earning the prestigious ''Best of Show'' honor from
Visual Basic Programmers' Journal, a Fawcette Technical Publication, for their booth at the VBITS conference
last week in San Francisco.
The recognition underscores an extremely successful three-day exhibition for the company. The best of show
accolade from the staff of Visual Basic Programmers' Journal, provided additional enthusiasm for the launch of
Interactive Objects newest product, Visual Gateway Interface VGI for ISAPI.
With over 2,000 corporate developers and buyers in attendance, the VBITS show served as an outstanding
forum for developers and executives to exchange development ideas and discover new products. The demand
for the trial version CD-ROM of VGI distributed at the Interactive Objects booth, far outweighed the supply.
Corporate developers and buyers immediately recognized the value of VGI as a solution to the widespread
problems and inefficiencies caused by the Web server wars being waged by Microsoft and Netscape, among
others. ''Since the show, product downloads from our Web site has increased by over 300%, an undeniable
indication that our success at VBITS is just the beginning,'' comments Daren Kloes, vice president of marketing
for Interactive Objects.
''Interactive Objects stole the show,'' states Lynne Matthes, group publisher for Fawcette Technical
Publications. ''We were impressed not only with Interactive Objects' booth, but their overall marketing and
positioning. They appear committed to providing Internet developers just what they need to get the job done,
effectively and efficiently.''
''This recognition is a powerful measure of our success in becoming the corporate developer's strongest ally,''
explains Mr. Kloes. ''The outstanding response at VBITS to VGI validates visual developers desire for
Internet server independence.''
VGI for ISAPI lets developers who write applications to Microsoft's Internet Information Server (IIS) and
Personal Web Server create applications that are Web server independent. With VGI, developers can write an
application once, and it will run on all popular NT Web servers, eliminating the costly and time-consuming task
of writing separate scripting gateways for each individual type of server.
Availability and Pricing
Visual Gateway Interface (VGI) for CGI and ISAPI are both currently available for download from Interactive
Objects' Web site, www.iobjects.com for the introductory price of $99. Developers can evaluate VGI at no
cost for 30 days. Extensive online support as well as sample code for building VGI applications is also available
on Interactive Objects' Web site.
About Visual Basic Programmer's Journal
VBPJ was the first magazine to provide a forum for the Visual Basic Community and in just 5 years has grown
from a circulation of 30,000 to 113,983, becoming the largest development publication ever. Fawcette
Technical Publications is a leading information provider in Windows programming and interactive media as well
as one of Inc. Magazine's top-100 fastest growing private companies in America.
Interactive Objects Inc. (OTC BB:OBJX - news) develops and markets modular software development tools
and communications system consulting services. These development tools enable programmers to upgrade
current communications systems without spending an inordinate amount of time or money learning new systems
and languages. A publicly traded company, Interactive Objects was founded by a pair of Microsoft veterans in
1995. Interactive Objects is headquartered at 17720 NE 65th Street, Suite 202, Redmond, WA 98052. The
company can be reached by telephone at 425/869-6338 and by fax at 425/869-1889. Interactive Objects is
located on the Web at iobjects.com.
''Interactive Objects'' and the Interactive Objects logo are trademarks and service marks of Interactive
Objects, Inc. (the ''Company''). ''Visual Gateway Interface,'' ''VGI'' and their respective logos are
trademarks of the Company. All other tradenames and trademarks appearing in this press release are the
property of their respective holders.
The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements.
Certain information included in this communication (as well as information included in oral statements or other
written statements made or to be made by Interactive Objects) contains statements that are forward-looking,
such as statements relating to the future anticipated direction of the high technology industry, plans for future
expansion, various business development activities, planned capital expenditures, future funding sources,
anticipated sales growth and potential contracts. Such forward-looking information involves important risks and
uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements made by or on behalf of Interactive Objects.
These risks and uncertainties include, but are not limited to, those relating to development and expansion
activities, dependence on existing management, financial activities, domestic and global economic conditions,
changes in federal or state income tax laws, and market competition factors. |
