Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Rocky Reid who wrote (45324)	1/24/1998 11:26:00 AM
From: Dwight Griffin	of 58324

Rocky - excellent points. In fact, I believe the television advertising works out to be approximately 23 cents out of EPS if the full 100 million is spent. The question and gamble is how much in incremental sales are generated. The potential is still there to dramatically increase revenues in the Americas, but it is still potential. It will be extremely interesting and crucial to monitor the effect of this advertising blitz! Dwight Griffin

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