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Non-Tech : Any info about Iomega (IOM)?
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To: Herb Fuller who wrote (45479)1/25/1998 12:17:00 AM
From: Rocky Reid   of 58324
 
>>With Micron leading the way , other OEM's will follow only when they find themselves being pressured by their customers to include the Zip.<<

I have not seen the new Super Bowl ads, but I can tell you that Iomega had better put a little education into their ads. People buying the <$1000 computers all too often know next to nothing about computers. They just know they have to have one (to pacify the kids, to type out that report, to play CD-Rom games, to try out those AOL floppies, etc.)

The Zip ad I've seen with the big plane does not address this. As in my previous post, they must make sure that OEM's put that Zip sticker on the cases and shipping boxes, and have the commerials insist that any computer you buy must have that sticker on it (just like Intel).

At least that is what I'd do.
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