Northwest's Largest Full-Service Agency Launches Internet Marketing Group; KVO InterCom Helps Clients Establish Internet Omnipresence
Business Wire - May 20, 1998 09:17
%KVO-INTERCOM-GROUP %OREGON %COMPUTERS %ELECTRONICS %INTERACTIVE %MULTIMEDIA %INTERNET V%BW P%BW
PORTLAND, Ore.--(BUSINESS WIRE)--May 20, 1998--In an effort to help clients leverage the power of today's online marketing opportunities, Karakas VanSickle Ouellette (KVO) Advertising and Public Relations has launched the InterCom Group, which specializes in online marketing and public relations.
Three online experts have joined InterCom Group manager, Kent Lewis, to expand KVO's Internet services. InterCom's newly established Web site (http://www.kvo-intercom.com) provides detailed information on the group's services, and offers InterCom clients access to an exclusive password-protected extranet.
"Since we first launched our online PR service last fall, many of our clients have come to rely on it as a critical part of their communications program," said Sharon VanSickle, KVO public relations principal. "In just a few months, the service has generated such stellar results that we've expanded the scope and dedicated an entire group to Internet promotion."
KVO InterCom is a part of KVO's online marketing agency, kvo.com, the Pacific Northwest's only agency offering full-service Internet marketing and development capabilities. InterCom clients to date include Atreve Software, CommercePath, eFusion, eWarehouse, INTERSOLV, Mentor Graphics, NEURAAD, Silicon Graphics, Tektronix and Wall Data.
InterCom's comprehensive suite of tools offers unparalleled online promotion capabilities. The five tools include: Online Presence Assessment (OPA(TM)), StratoBlast(TM), eBlanket(TM), eTracker(TM) and eSource(TM).
OPA
The foundation of InterCom's marketing efforts is research. An OPA uses research to uncover the potential issues, challenges and opportunities facing a client on the Internet. This information is then used as a benchmark against which all future online marketing efforts are measured.
"Many of our clients have found the Online Presence Assessment to be an extremely valuable tool," said Kent Lewis, InterCom Group manager. "Often, companies are unaware of who is talking about them or linking to their Web site, and especially how they are positioned online compared to their competition."
StratoBlast
From launching Web sites and microsites, to announcing a CEO luncheon in New York City, InterCom uses StratoBlast for generating quick recognition and awareness online. The StratoBlast ensures that the major search engines and directories can easily find a specific Web site.
For example, through the combined efforts of InterCom's promotion and kvo.com's Web site design expertise, the Tektronix digital television conversion resource site (http://www.analog2digital.com) has enjoyed significant traffic and was recently featured on Netscape, Yahoo! and U.S. News Online.
eBlanket
eBlanket is the online public relations arm of InterCom. Through building relationships with key online media, InterCom matches the needs of each editor and reporter with those of its clients.
eTracker
eTracker is an online news clipping and newsgroup monitoring service, which allows InterCom to track clients and competition in key online resources and to measure eBlanket and StratoBlast promotional efforts.
eSource
eSource is a password-protected extranet site catering to the real-time needs of clients, including access to current and past activity reports, newsgroup postings, search engine status and more.
Founded in 1983, KVO specializes in creative communications problem-solving for high-technology, business-to-business and consumer companies. With offices in Portland, Ore., Silicon Valley and Boston, Mass., the agency services clients including Lucent, Mitsubishi, Mentor Graphics, NEURAAD, Silicon Graphics, Tektronix and Wall Data. KVO reported billings of $78 million in 1997. KVO is a partner in Pinnacle Worldwide, an international network of more than 60 independent public relations firms in major markets throughout the United States and around the world. KVO is also a member of the Intermarket Association of Advertising Agencies (IAAA), a network of independent advertising agencies located strategically around the world.
CONTACT: KVO InterCom Group Manager
Kent Lewis, 503/221-2377
kent_lewis@kvo.com
kvo-intercom.com
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