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Strategies & Market Trends : Value Investing

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To: Paul Senior who wrote (4601)	8/4/1998 11:21:00 PM
From: Brendan W	of 78669

Paul, my understanding gained from Merrill Lynch research of 3/26/98 was that changes were to the flagship stores (obviously, complaints about kidsRus and babysRus are not going to be voiced by me). >>>>>>>>> Some categories to be added to all stores will be those that did well in the larger KidsWorld stores. These are candy, portrait studios for kids, and reintroduction of apparel.... each new focus area will pit the company against very well established competition where the company has less "customer authority" than its main toy area.... <<<<<<<<< I wish they would stick to the toys/fun theme and stay out of diapers and clothing where Walmart will hand them their teeth. I think a more appropriate extension would be arcades or fun parks.

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